pulls the strings for Iggy Pop

Motor insurer has unveiled a £30m marketing campaign that again features Iggy Pop alongside a puppet version of the rocker.

The campaign sees the introduction of ‘Little Iggy’ in the spots that feature the singer taking a road trip in a Jaguar and on a golf course. Activity takes in TV, radio, outdoor and online, including social media activity featuring exclusive ‘backstage footage’

The “Get A Life” Swiftcover campaign ran into criticism last year when it was revealed that the company did not insure musicians. The ad was rapped by the Advertising Standards Authority

The campaign was developed by MWO.

Tina Shortle,’s marketing director, says: “Iggy loved the fact that last year’s campaign stirred up a lot of emotion, so this year we’ve played on the controversy with even more irreverent humour. The introduction of ‘Little Iggy’ allowed Iggy to play against type and become the chilled-out, golf-playing rock star whilst ‘Little Iggy’ causes havoc.”


A new decade to make the screen earn respect

Marketing Week

Happy New Year! We’re only a week into 2010 and already the blogs have hotted up with the news that Google is launching a branded handset and breaking into the thriving e-tail market. Combined with the numerous new gadgets coming out in the Consumer Electronics Show in Las Vegas this week, makes digital a very exciting playground for the year ahead.


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