The campaign will run across Microsoft’s in-game ad network Massive, appearing on virtual billboards within games including Pro Evolution Soccer, Guitar Hero, Tiger Woods PGA Tour and Blur.
It extends the high-profile, multimillion-pound Get A Life ad campaign featuring Pop, which began in January last year.
Tina Shortle, swiftcover.com marketing director, said it continued the brand’s commitment to emerging ad channels.
“We were the first online-only car insurer in 2005, we launched the first car insurance mobile site back in 2007 and have pioneered emerging media channels including video-on-demand and Spotify,” he said.
The campaign has been developed by media agency Steak and comes as insurance comparison site Compare The Market launches its latest ads featuring Aleksandr the Meerkat.
This story first appeared on newmediaage.co.uk