Cdp-Travissully is launching an &£8m TV campaign for debit card Switch-Maestro to mark the rebranding of the card to ‘Maestro only’. The commercial will feature the Switch and Maestro penguins from previous executions tying the knot in their Antarctic homeland to become Mr and Mrs Maestro. The ad will be unveiled today (Wednesday).
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.