Cdp-Travissully is launching an &£8m TV campaign for debit card Switch-Maestro to mark the rebranding of the card to ‘Maestro only’. The commercial will feature the Switch and Maestro penguins from previous executions tying the knot in their Antarctic homeland to become Mr and Mrs Maestro. The ad will be unveiled today (Wednesday).
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.