Synergized paradigm shifts
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The way brands negotiate contracts with their agencies is undergoing a ‘massive change’, with marketing losing its role in finalising agreements to procurement, according to a new report.
Waitrose is aiming to use its sponsorship of the England cricket team to build engagement with the brand at a local level by deepening its ties with communities through links with locals cricket clubs.
Nokia’s former CEO Stephen Elop, currently executive vice president of Microsoft’s mobile devices group, has confirmed the Nokia brand will be phased out from future smartphones.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.