T-Mobile has appointed Ulli Gritzuhn as chief marketing officer, replacing Nikesh Arora, who left the mobile operator in September (MW August 19) and has since joined Google as European director. Gritzuhn joins from Wrigley, where he was regional vice-president of Western Europe.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features.