T-Mobile has shortlisted McCann Relationship Marketing, Saatchi & Saatchi, Tequila Manchester, incumbent agency Bright, and a fifth unnamed agency for its £10m direct marketing account.
Cider-maker Bulmers has opened up its mullti-million pound advertising agency review to include flagship brand Strongbow. The Strongbow account is held by TBWA/London. Bulmers group marketing director Jon Eggleton had initially denied that the review would include Strongbow, claiming that it would be restricted to the Woodpecker and Scrumpy Jack brands (MW March 27). Abbott […]
ITV2 has appointed Bruce Dunlop & Associates to create a new identity, bringing the channel into line with ITV1’s branding.
The Daily Telegraph is to sponsor the new Vauxhall VXRacing Team in the British Touring Car Championship. Vauxhall will be the sole sponsor of the newspaper’s BTCC coverage.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.