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Why developing low-sugar options is the route to beating regulation
Mindi ChahalBrands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
MPs ramp up pressure on marketers with move to ban junk food ads
Leonie RoderickThe marketing industry is coming under renewed pressure to change its tactics as a report by the Commons Health Select committee recommends the Government tackle the UK’s obesity crisis by banning the advertising of junk food during family TV shows and suggests a 20% tax on sugary drinks and sweets.
Aldi’s ‘agile’ Christmas campaign wins first round of Christmas ad battle
Thomas HobbsWith just over three weeks to go until Christmas it is Aldi not John Lewis that has run the most effective festive campaign so far, with its agile approach and social media engagement helping it beat out rival retailers in the Christmas ad battle.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?