Why developing low-sugar options is the route to beating regulationMindi Chahal
Brands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
MPs ramp up pressure on marketers with move to ban junk food adsLeonie Roderick
The marketing industry is coming under renewed pressure to change its tactics as a report by the Commons Health Select committee recommends the Government tackle the UK’s obesity crisis by banning the advertising of junk food during family TV shows and suggests a 20% tax on sugary drinks and sweets.
Aldi’s ‘agile’ Christmas campaign wins first round of Christmas ad battleThomas Hobbs
With just over three weeks to go until Christmas it is Aldi not John Lewis that has run the most effective festive campaign so far, with its agile approach and social media engagement helping it beat out rival retailers in the Christmas ad battle.
The Language of Effectiveness report 2023Charlotte Rogers
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Mars CEO: Attacks on brand purpose are ‘nonsense’Niamh Carroll
Dismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Steve Challouma returns to marketing as CMO of Birds Eye ownerLucy Tesseras
He takes on the CMO role after three years running Birds Eye’s UK and Ireland business.
Meta, John Lewis, Mars: Everything that matters this morningMarketing Week Reporters
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.