Why developing low-sugar options is the route to beating regulation
Mindi ChahalBrands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
MPs ramp up pressure on marketers with move to ban junk food ads
Leonie RoderickThe marketing industry is coming under renewed pressure to change its tactics as a report by the Commons Health Select committee recommends the Government tackle the UK’s obesity crisis by banning the advertising of junk food during family TV shows and suggests a 20% tax on sugary drinks and sweets.
Aldi’s ‘agile’ Christmas campaign wins first round of Christmas ad battle
Thomas HobbsWith just over three weeks to go until Christmas it is Aldi not John Lewis that has run the most effective festive campaign so far, with its agile approach and social media engagement helping it beat out rival retailers in the Christmas ad battle.
Role models and retention: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to shout about what a career in marketing could offer to the next steps for Pret’s subscription offer, it’s been a busy week. Here is my take.
ITVX won’t halt advertising woes for British broadcaster, analysts say
Chris SutcliffeITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
One marketer on the importance of having strong female role models
Molly InnesWith stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.