Tabletalkmedia has created a campaign to promote Unilever’s Dove brand on table-tops in Coffee Republic outlets in the UK. Tabletalk specialises in the new branded table-top advertising medium and is using the strapline ‘Campaign for Real Beauty’ to promote Dove.
VisitBritain reports that international visitor spending was nine per cent up at &£11.8bn during the period January to November 2004 compared with the same period in 2003, making it almost level with the period for 2000 before the impact of foot and mouth and 9/11.
The Union has created a TV campaign for Baxter’s Soup based on the idea of a ‘magic kitchen’. The ad features a housewife whose home turns into a delightful country cottage when she opens a tin of the soup.
The Post Office this week launched a head-on battle with one-time sister company BT with its £15m introduction of a residential telephone service, called HomePhone. Publicis has created a £5m campaign to support the launch. The Post Office says it wants to take 1 million of BT’s customers by 2006. BT issued a statement saying […]
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.