‘Tablets are cannibalising TV consumption’
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
John Lewis staff are to start offering customers impartial advice on how to save energy at home.
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
American Airlines has launched a campaign to try and reassure customers that their bookings and loyalty programme perks are safe despite filing for bankruptcy to buy time to reorganise its finances.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.