Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
John Lewis staff are to start offering customers impartial advice on how to save energy at home.
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
American Airlines has launched a campaign to try and reassure customers that their bookings and loyalty programme perks are safe despite filing for bankruptcy to buy time to reorganise its finances.
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.