10 Years of Ritson

Not only is Mark Ritson one of the most authoritative voices in marketing he can also predict the future. Sometimes. From the demise of Coke Life and Brexit to the failure of Tesco’s venture brands, here are the times his predictions proved right.

To mark Mark Ritson’s 10th anniversary as a Marketing Week columnist, we have pulled out some of his most memorable putdowns and observations.

To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.