12 Days of Marketing

Why social media is mostly a waste of time for marketers: Mark Ritson presentation

Ritson video

Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands. So click play […]

TV ads at 60: How they’ve changed and the most effective ads ever

TV at 60

As it reaches its 60th birthday, UK TV advertising has evolved from being information-heavy to prioritising clever creative that triggers emotion and uses humour to entertain viewers. Targeted content that can transfer across different screens and marketing channels is also rising up the agenda, thanks to changing consumption habits and new technology for media buying. […]

YouTube at 10: What marketers can expect in the next decade

YouTube

May marked the 10th anniversary of YouTube’s public launch. The world’s biggest video platform has undoubtedly had a huge impact on marketing and the way brands create and share content but in order to remain number one over the next decade, it faces a number of challenges.

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