2014 Trends

The Marketing Year: Annus mirabilis

While for some brands 2014 was a year to forget, others showed what some marketing insight can do for sales and brand equity. From HMV and Beats to internet TV we take a look at some of the people that have had an annus mirabilis.

Ruth Mortimer: The marketing year in data

This column’s theme is ‘the year in data’: I’ve chosen three pieces of data that sum up where marketing, as an industry, is at the end of 2014. They cover the core themes that have made headlines this year: programmatic, ad spending and social media.

The Marketing Year: The top campaigns of 2014

save the children

ALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]

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