In part two of Marketing Week’s round-up of the biggest marketing trends from 2015, we look back at creative programmatic, the rise of virtual reality and reactive marketing campaigns such as Aldi’s John Lewis spoof.
In a year that has seen campaigns shaped by virtual reality headsets, emojis and marketers focusing more on diversity and ad blocking, Marketing Week looks back at some of the key trends of 2015.
Marketing Week columnist Mark Ritson is as well known for his colourful turn of phrase as he is his razor-like insight, the former bringing the latter to life. Relive some of his 2015 highlights, or “Ritsonisms”, below and the articles from where they were born.
From scandal-ridden Volkswagen and FIFA to Twitter’s user struggles, we look at the brands, trends and people wishing for a better 2016.
Starbucks, Instagram and innovative outdoor advertisers were among the big winners of 2015. We look at the marketers that enjoyed an annus mirabilis.
From campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.