Survey reveals marketers are overworked and undervalued.
The gender pay gap persists across all levels of seniority in marketing, according to Marketing Week’s Career and Salary Survey 2015, with men earning 21% more than women on average – equivalent to an extra £7,298 each year.
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
A significant proportion of marketers feel let down by a lack of options for furthering their career.
Plus ‘unconventional’ agency acquisitions are on the up and fraudulent ad traffic plummets in Australia.
The new rules face issues over how to rule on a subjective matter and whether it’s the campaigns themselves, or the teams behind them, that are really in need of a shake-up.
The FMCG giant says its savings have been delivering “faster than expected”, with the brand reducing agency fees by 17% in the first half of 2017.
Inspiring customers is high on every marketer’s agenda but to realise great marketing, inspiring your organisation may matter even more.
Kinnerton Confectionary Limited
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