My big takeaways from 2017
Keith WeedThree things have grabbed by attention this year: the acceleration of video, calls for better digital measurement and the compelling economic argument for more diversity.
Three things have grabbed by attention this year: the acceleration of video, calls for better digital measurement and the compelling economic argument for more diversity.
Marketing Week discusses the key moments and most memorable campaigns of 2017, as well as predictions for next year.
From Marc Pritchard’s speech about the state of the digital media buying landscape and Coke ditching the CMO role, to trends for 2018, our regular columnists share their thoughts and predictions.
With your help we have narrowed it down to just two campaigns. Place your vote now to help pick the winner of our campaign of the year poll. Will it be Jigsaw or Nike? You decide.
Marketers share the moments of 2017 that have changed the industry and impacted how they do their jobs.
With your help we have whittled down eight of our top campaigns of 2017 to four for the semi-final. Vote now to make sure your favourite makes it to the final. Voting closes on 15 December at 12pm.
This was a year of momentous change that saw brands take a stand against US President Donald Trump’s policies, Samsung redeem itself and the rise of ecosystem brands. Here’s what marketers can learn from those that came out on top in 2017.
From digital marketing’s annus horribilis to the damp squib of virtual reality, these are the cautionary tales marketers must avoid emulating next year.
We have selected eight of our favourite campaigns from 2017, which will now go head to head in the first of round of the competition. Choose your winners now.
From Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.