23red

Tennis star Rafael Nadal joins Bacardi

Bacardi has unveiled a global tie-up with tennis champion Rafael Nadal as its newest ambassador to educate consumers about responsible drinking. Nadal, winner of nine Grand Slam titles, will lead the spirits company’s responsible drinking campaign, “Champions Drink Responsibly.” The campaign, created by 23red, will include advertising, PR, consumer experiential and social media initiatives. This […]

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