John Lewis is entering the music business with a charity album featuring tracks from its much lauded advertising campaigns.
This week Burberry trumpeted its decision to switch the majority of its marketing spend from traditional channels to digital, a move that will hopefully convince more brands to follow suit. The fashion brand, famed for its glossy magazine ads, decided earlier this year to spend 60% of its budget on digital channels. Hurrah! A company […]
I write this week to acknowledge the insane bravery of Phones4U. In this age of social media domination, it takes an enormous amount of professional and personal gusto to spend a large chunk of any marketing budget on an old fashioned TV campaign. But to go on and use that campaign to scare the bejesus […]
From the ’Jack’ campaign by WCRS in the early noughties through to last year’s ’Hard working Prison Guards’ ads by Adam & Eve, Phones4U’s advertising has carved out a niche that set it’s branded comms apart from those of its rivals – which is surprising given Phones4U’s (then) new marketing team at the time the […]