Adam & Eve

Caspar’s Phones 4U ads are so effective it’s scary

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I write this week to acknowledge the insane bravery of Phones4U. In this age of social media domination, it takes an enormous amount of professional and personal gusto to spend a large chunk of any marketing budget on an old fashioned TV campaign. But to go on and use that campaign to scare the bejesus […]

Phones4U ads not a horror show

Phones 4U Scary Girl

From the ’Jack’ campaign by WCRS in the early noughties through to last year’s ’Hard working Prison Guards’ ads by Adam & Eve, Phones4U’s advertising has carved out a niche that set it’s branded comms apart from those of its rivals – which is surprising given Phones4U’s (then) new marketing team at the time the […]

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