5 things we learnt at Advertising Week Europe
As Advertising Week Europe draws to a close, we take a look at the big issues – from ad blocking and data regulation to marketing’s image problem – that have been up for discussion.
The uncomfortable truths about marketing: agency siloes, image problems and data obsession
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
Tinder CEO Sean Rad on why innovative brands need an ‘aura of naivety’
The chief executive of social dating app Tinder believes innovation in brands comes from people “who are not experts in their field” and being naïve can help leaders be more creative.
Snapchat’s Nick Bell: ‘Our audience is not as young as people think’
Snapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
How Under Armour and Coca-Cola are overcoming ‘brand laziness’ in marketing to women around sport
Brands are too “lazy” when it comes to marketing to women through sport but marketers that have worked for Coca-Cola, Under Armour and Heineken say there are plentiful opportunities for better storytelling and grassroots community work if marketers can ignite a conversation.
Nicola Mendelsohn and Matt Brittin on VR, AI and why the future is bright for marketing
Nicola Mendelsohn, Facebook’s vice-president of EMEA and Matt Brittin, president of Google EMEA, share their thoughts on the changing digital landscape and what it means for brands at Advertising Week Europe.
How this 120-year-old apparel giant is trying to reinvent retail
From augmented reality mannequins to ultra-customisation, the parent company of Vans and Timberland wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape.
Mary Portas: ‘Innovation is the key to rescuing retail’
Sponsored by Facebook
‘Queen of shops’ Mary Portas believes retail is entering an exciting period where innovation is key and the future of the high street depends on community, connections and removing ‘friction’.
Marketoonist on data-driven marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brand of the Year shortlist profiled: Greggs
Greggs’ marketing prowess has contributed to a year of stellar business results, culminating in being shortlisted for Marketing Week Masters Brand of the Year, powered by YouGov.
