5 things we learnt at Advertising Week Europe
As Advertising Week Europe draws to a close, we take a look at the big issues – from ad blocking and data regulation to marketing’s image problem – that have been up for discussion.
The uncomfortable truths about marketing: agency siloes, image problems and data obsession
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
Tinder CEO Sean Rad on why innovative brands need an ‘aura of naivety’
The chief executive of social dating app Tinder believes innovation in brands comes from people “who are not experts in their field” and being naïve can help leaders be more creative.
Snapchat’s Nick Bell: ‘Our audience is not as young as people think’
Snapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
How Under Armour and Coca-Cola are overcoming ‘brand laziness’ in marketing to women around sport
Brands are too “lazy” when it comes to marketing to women through sport but marketers that have worked for Coca-Cola, Under Armour and Heineken say there are plentiful opportunities for better storytelling and grassroots community work if marketers can ignite a conversation.
Nicola Mendelsohn and Matt Brittin on VR, AI and why the future is bright for marketing
Nicola Mendelsohn, Facebook’s vice-president of EMEA and Matt Brittin, president of Google EMEA, share their thoughts on the changing digital landscape and what it means for brands at Advertising Week Europe.
Young marketers on plugging knowledge gaps and the power of resilience
Filmed at the first meeting of the School of Marketing’s Founding 50 last month, five young ambassadors discuss their plans to take the message nationwide and what they have learnt from their personal journeys about finding a career which fits their skills.
‘We can’t guarantee success, only increase its probability’
Copying successful brands in the belief they have a formula for growth is bound to fail. Focus on being better than competitors and solving business problems with a critical approach.
Mastercard, Adidas, M&S: 5 things that mattered this week and why
From Mastercard’s new sonic brand to Marks & Spencer splitting its ad account and Adidas making a move into the ‘stale’ hiking market, catch up on all the biggest news from the last seven days.
Inside the launch of Marriott’s new loyalty programme
Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.
