5 things we learnt at Advertising Week Europe
As Advertising Week Europe draws to a close, we take a look at the big issues – from ad blocking and data regulation to marketing’s image problem – that have been up for discussion.
The uncomfortable truths about marketing: agency siloes, image problems and data obsession
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
Tinder CEO Sean Rad on why innovative brands need an ‘aura of naivety’
The chief executive of social dating app Tinder believes innovation in brands comes from people “who are not experts in their field” and being naïve can help leaders be more creative.
Snapchat’s Nick Bell: ‘Our audience is not as young as people think’
Snapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
How Under Armour and Coca-Cola are overcoming ‘brand laziness’ in marketing to women around sport
Brands are too “lazy” when it comes to marketing to women through sport but marketers that have worked for Coca-Cola, Under Armour and Heineken say there are plentiful opportunities for better storytelling and grassroots community work if marketers can ignite a conversation.
Nicola Mendelsohn and Matt Brittin on VR, AI and why the future is bright for marketing
Nicola Mendelsohn, Facebook’s vice-president of EMEA and Matt Brittin, president of Google EMEA, share their thoughts on the changing digital landscape and what it means for brands at Advertising Week Europe.
‘Brands must do more on LGBT representation’ argues Pride as it launches first ever TV ads
Pride In London will team up with Channel 4 to launch the TV campaign as both look to mark the 50 years since Parliament first voted to start legalising homosexuality.
International round-up: Google’s potential fine, Alibaba partners with Publicis
Plus Fox follows YouTube with six-second ad format, Comcast brings blockchain technology to TV advertisers.
HP’s CMO: We must be business people first and marketers second
Antonio Lucio believes marketing must be about building the business, not just the brand, if it wants a seat at the top table.
Why Pinterest doesn’t want users to spend more time with the brand
Increasing dwell time is not the platform’s goal, according to president Tim Kendall, who instead wants to help people achieve their objective with the “least amount of friction”.
