5 things we learnt at Advertising Week Europe
As Advertising Week Europe draws to a close, we take a look at the big issues – from ad blocking and data regulation to marketing’s image problem – that have been up for discussion.
The uncomfortable truths about marketing: agency siloes, image problems and data obsession
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
Tinder CEO Sean Rad on why innovative brands need an ‘aura of naivety’
The chief executive of social dating app Tinder believes innovation in brands comes from people “who are not experts in their field” and being naïve can help leaders be more creative.
Snapchat’s Nick Bell: ‘Our audience is not as young as people think’
Snapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
How Under Armour and Coca-Cola are overcoming ‘brand laziness’ in marketing to women around sport
Brands are too “lazy” when it comes to marketing to women through sport but marketers that have worked for Coca-Cola, Under Armour and Heineken say there are plentiful opportunities for better storytelling and grassroots community work if marketers can ignite a conversation.
Nicola Mendelsohn and Matt Brittin on VR, AI and why the future is bright for marketing
Nicola Mendelsohn, Facebook’s vice-president of EMEA and Matt Brittin, president of Google EMEA, share their thoughts on the changing digital landscape and what it means for brands at Advertising Week Europe.
FIFA World Cup 2018: The Marketing Week blog
Welcome to Marketing Week’s 2018 FIFA World Cup blog, a chance to catch up on all the latest brand and sponsorship news in the run up to the tournament.
Ben Davis: Retailers should look to Ikea for tech inspiration
Retail tech has typically disappointed, but with consumers increasingly wanting convenience online and in-store tech, shopping brands selling a considered purchase have to walk this multichannel path.
Heineken on why craft needs a ‘reverse’ marketing approach
Heineken is looking at different ways to engage consumers around craft beers in order to retain their authenticity, keep loyal customers engaged and bring in new drinkers.
Marketoonist on the 5 stages of data privacy grief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
