Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Seb Joseph

Advertising Week Europe 2014: The Football Association (FA) is developing a string of second-screen marketing initiatives in an attempt to adopt a more “brand-centric” approach to fan engagement and ultimately boost commercial revenues.

Channel 4 and BT rule out Channel 5 bid 385

Channel 4 and BT rule out Channel 5 bid

Lara O'Reilly

Advertising Week Europe 2014: The chief executives of Channel 4 and BT Consumer have revealed they are not looking to make a bid for Channel 5, which owner Richard Desmond put up for sale earlier this year.

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