AWE 2015

Unilever, Google and Microsoft on how consumer engagement is set to change over the next 10 years

With consumer engagement set to evolve with the increased use of digital, the Institute of Practitioners in Advertising (IPA) has released four key predictions on how consumer relationships with advertisers could change by 2025 at Ad Week Europe today (24 March). Executives from Unilever, Microsoft and Google debate how they are likely to respond to these changes over the next 10 years.

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.