Sport England is readying its second “above the line burst” for “This Girl Can” after being “blown away” by the response to the January campaign push. Now, it wants to follow in the footsteps of other government-funded efforts such as the “5-a-day” fruit and vegetable campaign in order to become a long-term fixture in popular vernacular.
With consumer engagement set to evolve with the increased use of digital, the Institute of Practitioners in Advertising (IPA) has released four key predictions on how consumer relationships with advertisers could change by 2025 at Ad Week Europe today (24 March). Executives from Unilever, Microsoft and Google debate how they are likely to respond to these changes over the next 10 years.
After announcing that she will take the post of CEO at Halfords in May, Jill McDonald, McDonald’s UK CEO and president of the company’s north west division, explained today (24 March) at Ad Week Europe why speaking the same language as the rest of the business and gaining experience are key to making it in the boardroom as a marketer.
Responsibility falls on marketers to protect their brands from ad fraud, as well as trade industry bodies and the advertising ecosystem according to brands at Advertising Week Europe today (23 March). Executives from AutoTrader and the BBC were among those that agreed with the sentiment during a panel discussion.