AdWeek Europe 2015

Unilever, Google and Microsoft on how consumer engagement is set to change over the next 10 years

Kaltrina Bylykbashi

With consumer engagement set to evolve with the increased use of digital, the Institute of Practitioners in Advertising (IPA) has released four key predictions on how consumer relationships with advertisers could change by 2025 at Ad Week Europe today (24 March). Executives from Unilever, Microsoft and Google debate how they are likely to respond to these changes over the next 10 years.

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