Domestic agencies need to globalise their services if the advertising industry is to drive the economic recovery, according to Andrew McGuinness (AM) founding partner of creative shop, Beattie McGuinness Bungay. McGuinness was speaking after think tank Credos unveiled its “The Contribution of Advertising to the UK Economy” report earlier this month. It revealed that the […]
Beattie McGuinness Bungay
Kinnerton Confectionary Limited
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Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.