Green messaging isn’t enough of a marketing proposition


Brands should only ramp up their sustainability marketing if it is being used to support a consumer need, according to design agency experts. The remarks come as global consumer goods company, Reckitt Benckiser (RB), announced its plans to focus its sustainability marketing around the added money saving benefits to being environmentally friendly, rather than leading […]

Pizza Express takes inspiration from heritage for new brand identity


Pitch goes behind the scenes to explain PizzaExpress brand refresh in more detail with design agency BrandOpus. Pizza Express overhauled its brand identity this month, as part of the biggest brand refresh in its 48-year history. The revamp sees Pizza Express introduce a new black and white striped logo, just weeks after announcing the appointment […]

Brothers readies first TV campaign

Brothers Cider is to launch its first television advertising campaign this summer as it looks to build on recent sales gains and a widening distribution network. The cider brand intends to spend £2m on TV activity across digital and terrestrial channels this year. An outdoor campaign including six sheet and washroom posters sited near to […]

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Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]