BrandZ 2015

Apple grows brand value 67% to top BrandZ global list

The tech powerhouse has surged back to top spot in Millward Brown’s 10th annual list of the world’s 100 most valuable brands, achieving the first $200bn valuation and pushing Google into second, while Microsoft’s turnaround strategy propels it to third.

BrandZ’s biggest risers of 2015

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It’s no surprise to see Chinese and tech brands surge up Millward Brown’s ranking of the 100 most valuable global brands, with Facebook virtually doubling its brand value and top-ranked Apple’s growing by two-thirds, yet there are also some surprising star performers.

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