Cannes 2012

Coca Cola Facebook

Four ways that technology influences creativity

Rosie Baker

The changing role that technology can play in the creative and marketing world was a major theme at this year’s Cannes Lions Festival of Creativity. Data, social media and mobile platforms are all opening up creative opportunities for marketers and their agency partners that simply haven’t existed in the past, it was argued.

Johnnie Walker

Diageo to focus marketing on women

Rosie Baker

Cannes 2012: Diageo, which owns Smirnoff, Johnnie Walker and Guinness, is to ramp up marketing that targets women in a bid to drive growth after admitting that previously it has focused too much on men.

Coca Cola

Coke CMO slams ‘short-termist’ Facebook critics

Rosie Baker

Cannes 2012: Coca-Cola’s most senior marketer has delivered a passionate defence of Facebook in the face of recent criticism of the social network, arguing marketers must not underestimate the long-term role that Facebook will play for brands.

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now