Cannes 2012

Four ways that technology influences creativity

Coca Cola Facebook

The changing role that technology can play in the creative and marketing world was a major theme at this year’s Cannes Lions Festival of Creativity. Data, social media and mobile platforms are all opening up creative opportunities for marketers and their agency partners that simply haven’t existed in the past, it was argued.

Diageo to focus marketing on women

Johnnie Walker

Cannes 2012: Diageo, which owns Smirnoff, Johnnie Walker and Guinness, is to ramp up marketing that targets women in a bid to drive growth after admitting that previously it has focused too much on men.

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