Cannes Lions 2013: Coca-Cola’s Latin American marcomms chief Guido Rosales is moving to oversee marketing and communications in Europe with a vow to promote ‘positive human values’ in its marketing activity.
Cannes Lions 2013: Sean ‘Diddy’ Combs cable channel Revolt TV will be “co-partnering with advertisers…to help them connect with [music artists]”, he announced at Cannes Lions International Festival of Creativity.
Cannes Lions 2013: Fifty-eight per cent of senior marketers in Fortune 500 companies say that the chief executive and chief marketing officer are working together, versus 38 per cent who said so in 2006, according to a report.
Cannes Lions: Brands should put innovation and experimentation with new technologies and advertising platforms at the forefront of their marketing strategy and not just treat it as a side project to their everyday activity, according to Google product marketing manager Aman Govil.
Students become independent consumers for the first time when they go to university so brands that communicate with them in the right way stand to forge long-term relationships with this hard to reach group.