The Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]
If you missed the biggest advertising festival of the year, Cannes Lions, then you can enjoy the highlights of the week set to music by new branded content remix app Sympler.
Cannes 2014: Fresh from being awarded the ‘creative marketer of the year’ award at Cannes Lions 2014, McDonald’s senior director for global brand strategy Matt Biespiel talks to Marketing Week about data failings, why television is still king and why doing nothing is sometimes the best policy on social media.
Cannes 2014: Apple’s decision to fork out $3bn for the Beats headphone brand came down to its ‘relentless passion and ’fearlessness in telling the truth’, according to Beats marketing boss Omar Johnson.
Cannes 2014: Yahoo’s CMO, Kathy Savitt was handed the brief of firing up the company’s video and news offerings earlier this year. In an exclusive interview at Cannes Lions 2014, Marketing Week asks Yahoo’s CMO, Kathy Savitt about why video is a growth area for the business, its mobile-first approach and its brand perception in the UK.