Video ad industry is in a state of content chaos, says Yahoo CMO
Mindi ChahalCannes 2014: The video advertising industry is in a state of “content chaos”, says Yahoo chief marketing officer Kathy Savitt.
Cannes 2014
Twitter to expand Amplify platform beyond live events
Sarah VizardCannes 2014: Twitter is to expand its Amplify dual screening service beyond live events and into pre-written programming as it continues ramping up efforts to help marketers complement their TV spend on the platform.
Mashable CMO: Real-time not right for all brands
Branwell JohnsonCannes 2014: Real time marketing is not for every brand just because “it is the culture of the moment”, according to Mashable’s top marketer.
Buzzfeed: Brand advertising is what makes programmatic work
Mindi ChahalCannes 2014: Brand advertising is what makes programmatic work says Jonah Peretti, co-founder and chief executive officer at Buzzfeed.
Hearst: Brands need to help women get their voices heard
Branwell JohnsonCannes 2014 : Brands have a responsibility for helping female creatives in marketing and advertising agencies to have their voice heard.
Unilever’s Marc Mathieu: People think too much about digital marketing
Russell ParsonsCannes 2014: Unilever’s senior vice president of marketing believes the marketing industry is still putting too much emphasis on digital as a separate category, rather than integrating it across the business and ‘marketing to people in a digital world’.
Sony to introduce film and gaming to Xperia Access platform
Sarah VizardCannes 2014: Sony is looking at ways to bring other areas of its business, such as films and gaming, to its Xperia Access content platform to raise awareness of the many different divisions the company runs.
Everything you need to know about Cannes Lions 2014
Samuel JoyThe Cannes Lions advertising festival is almost upon us and Marketing Week will be busy reporting about the biggest news, announcements and trends from 15-22 June. We will of course be curating all the big stories to bring you the most relevant information for client marketers.