Cannes Lions 2015

Cannes 2015: The key takeaways

Sarah Vizard

The Cannes Lions Festival might seem like one giant party for the marketing industry but from how brands are using data to be more creative to why diversity in the people behind the creative is so important there was also plenty for marketers to take back to their teams.

Heineken on how it made creativity part of its DNA

Sarah Vizard

Heineken is picking up the creative marketer of the year award at this year’s Cannes Lions Festival for the second time. Here the brand’s senior director of the global Heineken brand Gianluca Di Tondo talks to Marketing Week about how it makes creativity part of the brand and nurtures upcoming talent.

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