Sky: ‘Too many people get caught up with mobile first’
Mindi ChahalMarketers are too focused on the platform rather than the user experience, according to Jamie West, deputy managing director at Sky Media.
Cannes Lions 2015
3 things you need to know – Cannes day 3
Marketing Week ReportersTwitter excited about video, P&G and Dell talked creativity while Coca-Cola discussed why brands only do well by doing good.
P&G, Mondelez and Dell CMOs on how to create standout creative
Russell Parsons“We are on the precipice of a golden age in marketing because of the way we can reach people. We need to seize it”, according to Marc Pritchard, P&G’s chief brand officer.
Jamie Oliver: Marketing departments are the new TV commissioners
Sarah VizardCannes 2015: Jamie Oliver spoke to Marketing Week about the role of brands in healthy eating and why he thinks YouTube is the future of broadcast.
Coke at Cannes: ‘The best content isn’t planned for’
Mindi ChahalCoca-Cola’s head of music and entertainment marketing talks content.
UK consumers are playing hard to get for brands on social media
Mindi ChahalBrands targeting consumers via social media need to identify ‘super influencers’ and turn those who share content into brand promoters, as research revealed at Cannes Lions today (24 June) shows that UK users are less likely to interact with a brand than those in emerging markets.
Yahoo on why inspirational content increases purchase intent
Mindi ChahalYahoo’s head of advertising solutions for EMEA, Patrick Albano, will tell delegates at the Cannes Lions festival why inspiration and consumer trust are key drivers for successful content, based on new research released today (24 June).
3 things you need to know – Cannes day 2
Marketing Week ReportersFrom Spotify deciding what it will be when it grows up to how Unilever and Vice are using content to deliver relevant marketing to consumers, here’s the three big trends to come out of Cannes day 2.
Why brands are putting their media up for review
Sarah VizardSo far this year almost $26bn of media spend has been put up for review by more than 20 big brands including Procter & Gamble, Volkswagen and Coca-Cola. While some of that is down to coincidence, marketers think it is also due to the major changes in how media is planned, bought and sold in part due to the rise of programmatic.
Unilever CMO: We want to create content that’s part of people’s lives
Samuel JoyUnilever announced a major partnership with Vice at Cannes today (23 June) that will see the FMCG giant co-create content for the media company’s new female-focussed Broadly channel.
Sport England: ‘It’s incredibly important for brands to have teams that represent reality’
Mindi ChahalCannes 2015: Sport England’s CEO Jennie Price has waded into the diversity debate as the sports council’s campaign ‘This Girl Can’ is shortlisted for a Glass Lions for Change award.
Nestle, Mars and Airbnb to focus on trust, storytelling and collaboration for 2016
Mindi ChahalCannes Lions 2015: Being a consumer-centric brand, using the audience to tell stories, and better serving customers by collaborating with the right partners is on next year’s agenda for marketers at these top brands.
Mondelez: ‘Brands must take responsibility for talent’
Sarah VizardCannes 2015: Brands have relied too heavily on their agencies to hire and train marketers in new formats of marketing, meaning the industry has lost people to more exciting opportunities at startups or ad tech firms, according to Mondelez’s chief media and ecommerce officer at Bonin Bough.
3 things you need to know – Cannes Day 1
Marketing Week ReportersCannes 2015: Featuring Volvo, Mars and Heineken programmatic, here’s the top takeaways from day one at The Cannes Lions Festival of Creativity.
Airbnb: ’Creativity without strategic rigour is a waste of marketers’ budget’
Mindi ChahalSpeaking on a panel hosted by The Economist at Cannes Lions today (22 June), along with Mars CMO Bruce McColl and Nestle’s global head of digital and social media Pete Blackshaw, Jonathan Mildenhall fired up the debate into the battle between data and creativity and why it rests on talent and strategic thinking.