Marketing Week caught up with Kathleen Hall, CVP Global advertising and media, Microsoft to ask her about the key trends she believes are coming out of Cannes Lions this year.
Brands should stop focusing their marketing around big ‘lightning’ events such as the Superbowl via Twitter and start to do a better job in regularly talking to customers, according to social media giant’s data strategy boss.
We speak to top marketers to find out what key trends will be taking centre stage this year.
Here’s our top trends, talks and sessions to watch out for at the 62nd Cannes Lions International Festival of Creativity.
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