Tencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Mondelēz’s CMO Dana Anderson describes herself as an optimist and a strategist, characteristics she believes marketers today must possess if they are to tackle the increased pressure and changing challenges facing the industry.
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
CMO Danielle Tiedt believes her job involves “reflecting” the site rather than shaping its direction and that YouTube has a role to play in inspiring marketers
Younghee (YH) Lee, Samsung’s vice-president of global marketing for its mobile communications business, shares her thoughts on being a woman in a male dominated business, the future of smartwatches and the importance of storytelling.
Samsung is currently on top of its battle with Apple to be the world’s premier smartphone maker, but as global smartphone sales slow the Korean company’s mobile marketing chief YH Lee knows the future lies in creating an ecosystem of products and humanising communications.
MasterCard is shifting money away from traditional above-the-line advertising to focus on real-time promotions as its CMO Raja Rajamannar looks to ensure that its marketing builds not just the brand but the business as well.
Following the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
As the Cannes Festival of Creativity got into full swing last month, marketing and media experts jetted in to discuss the measurement challenge in a fragmented mobile world, at a Marketing Week event sponsored by Facebook Atlas.
A year after Verizon acquired AOL for $4.4bn, AOL’s CMO Allie Kline says it is successfully rebuilding its reputation, as she advises marketers to “get comfortable being uncomfortable”.
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
AB InBev, one of the world’s biggest brewers, has had a tumultuous year. Besides moving to acquire rival SAB Miller, the alcohol behemoth is battling declining global lager sales and an upsurge in interest in craft beer. But the company’s VP of US marketing Jorn Socquet remains bullish about the future.
After a whirlwind of award ceremonies, beach panel discussions and endless glasses of rosé, Cannes Lions has been and gone. We explore the themes that dominated the festival.
Airbnb’s CMO Jonathan Mildenhall says that “for the first time in his career” agencies are not being as creative or disruptive when it comes to content creation and are struggling to keep up with technology.
Jonathan Mildenhall, CMO for Airbnb says he is “appalled” at the lack of ethnic diversity at Cannes this year, as he urges marketers to do something about it.