Cannes Lions: Unilever’s SVP of global marketing Aline Santos believes the brand’s work with startups is pivotal to leading change – whether in retail or embracing sustainability – and that there is as much Unilever can learn from startups as they can learn from it.
News UK is investing “millions of pounds” in mobile video and launching a new “vertical video” advertising model as it seeks to capitalise on growing consumer appetite for mobile viewing.
This month’s YouTube top 10 ads is Cannes-themed. Always’ empowering #LikeAGirl and Pokémon’s Super Bowl-related spot seem to have hit the mark with viewers.
Cannes Lions Festival offers marketers the chance to embrace new ideas and learn from the best in the world. Here we pick five things no marketer should miss at Cannes 2016.
Marketing Week has teamed up with Teads to bring together a panel including marketers from Spotify, LinkedIn and the Lad Bible to talk Generation Z and how brands can use technology to boost their creative.
Marketing Week has teamed up with Facebook to hold an exclusive panel event for brand-side marketers during the Cannes Lions Festival of Creativity that aims to help brands cut through in a fragmented world.
Doing the simple things well and creating value for customers is often better than notions of world-beating creativity, innovation and mega-budgets.
Marketing Week is holding its first panel discussion at Cannes Lions this year with the aim of exploring how influencers can engage the marketing cynic.
Despite being the co-founder and CEO of Vice Media, Shane Smith continues to report from the dangerous locations around the world as he believes it’s crucial to set an example to staff.