Chief growth officer is just a symbolic role, says J&J CMO
Lucy TesserasJohnson & Johnson’s Alison Lewis believes the job of marketing has always been about driving growth.
Johnson & Johnson’s Alison Lewis believes the job of marketing has always been about driving growth.
Burger King might not be the biggest spender on marketing, but its head of brand marketing Fernando Machado says creativity allows it to “speak louder than its size” and get it noticed.
After making one of the most talked about speeches of the year, P&G’s Marc Pritchard is now encouraging the industry to work collaboratively to enforce change.
Tommy Hilfiger might be a well-established brand but in order to keep up with today’s always-on consumers and find younger fans chief brand officer Avery Baker has adopted a startup mentality taking cues from tech and entertainment.
The Chinese marketplace giant believes its true brand value is “underrated and underestimated” by the Western business world.
Not every decision is going to be correct and you can learn as much from mistakes as successes, according to the drinks company’s top marketer.
After redefining its core purpose as a platform for news Twitter is trying to change perceptions and attract new users by leading with a brand-level message for the first time.
The razor subscription service explains how it is keeping its ‘disruptive’ tone of voice after being bought by Unilever last year.
The tech giant’s corporate vice-president of brand, advertising and research, shares her views on what most derails marketers today and what it takes to be a good leader.
Antonio Lucio believes marketing must be about building the business, not just the brand, if it wants a seat at the top table.
Increasing dwell time is not the platform’s goal, according to president Tim Kendall, who instead wants to help people achieve their objective with the “least amount of friction”.
The days of women having to follow advice on how they should act to get ahead in business are over, she claims, and instead they should focus on being their ‘authentic selves’.
The FMCG giant says media fragmentation had led to ‘fragmentation of time and budgets’, but it now wants to focus on more consistent marketing.
A new report released at the Cannes Lions festival highlights how men get four times as much screen time as women and are more likely to be shown as leaders.
Samsung’s global marketing boss says innovation and a focus on emotionally-driven marketing has helped the brand bounce back following a difficult 2016.