P&G’s Marc Pritchard: We are 50% of the way to cleaning up digital
Lucy TesserasPritchard believes the work will be complete by the end of the year after the digital ad industry “stepped up”, but he warns that “then the hard part starts”.
Pritchard believes the work will be complete by the end of the year after the digital ad industry “stepped up”, but he warns that “then the hard part starts”.
YouTube says it recognises it needs to improve brand safety, and is using machine learning to help it crack down on unsavoury content.
The FMCG giant is launching the new global Unstereotype Alliance at Cannes Lions with the aim of banishing stereotypical portrayals of gender in all major advertising.
Burger King, the Cannes Lions creative marketer of the year, explains how the brand stands out when it has competitors that “always outspend” it.
The phone brand’s US CMO spoke at Cannes about how Samsung had to change its marketing strategy to ‘humanise’ the brand after the Note 7 was recalled after a number exploded.
Speaking at a press conference this morning at Cannes, Tim Armstrong, the CEO of the company, said his goal was to create a new path for the business centred on consumers and product development.
The Cannes Lions Festival of Creativity (to give it its full name) is a time for marketers to share new ideas and get under the skin of some of the world’s leading brands. Ahead of what promises to be a jam-packed week, Marketing Week rounds up our top picks of what to see and do.
Nike’s aspirational ‘The Switch’ ad came out victorious on this year’s Top 10 Cannes YouTube ads, which were compiled by balancing the total number of views with the percentage of organic and paid views.