Marketers need to do a better job at marketing the value of marketing to the rest of their business. First step? Lose the jargon, says Thomas Barta, marketing leadership expert and co-author of leadership book ‘The 12 Powers of a Marketing Leader’.
Marketing Week’s annual Career and Salary Survey shows that rather than improving, workforce diversity is actually getting worse.
Money is important but job satisfaction is about far more than financial remuneration, says Helen Tupper, marketing director at Microsoft DX.
Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation for the discipline, at a time when gaming and gambling is revealed as the best paid sector for marketers.
Marketing Week’s annual Career and Salary Survey reveals pay parity between men and women is getting worse rather than better.
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