In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide.
As brands grapple to define what hybrid means to them, they must balance offering an effective office experience with the needs of employees working from home.
Despite the fact 82.6% of marketers say hybrid working is important to them, almost one in 10 have had a request for greater flexibility turned down by their employer.
From the lack of appreciation for apprenticeships to the problem with pay gaps, the 2022 Marketing Week Career and Salary Survey reveals inequalities and issues emerging in the industry.
With 56.9% of marketers contemplating moving jobs this year, demand for higher wages, the ability to learn new skills and the prospect of fresh challenges are key motivations.
Should the so-called ‘Great Resignation’ actually be regarded as a great reassessment, as marketers rethink what they want from their careers long term?
The statistics suggest marketers from working-class backgrounds are less likely to be in senior roles or earn as much as their peers from upper-class backgrounds.
If brands really are serious about closing the gender pay gap forever, embracing full flexibility – not just hybrid working – would be a good place to start.
The marketing gender pay gap may be getting smaller, but the impact of the pandemic on women’s careers could be felt for years to come.
After two years of turmoil, which sectors are emerging as the best paid for marketing talent? The Career and Salary Survey examines the state of pay in 2022.
The gaming and gambling sectors have emerged as the best paid for marketers, according to Marketing Week’s 2022 Career and Salary Survey, with those working for a charity/not-for-profit bringing home the smallest average wage.
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
As the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.
With brands from Procter & Gamble to BMW introducing apprenticeships in marketing, why aren’t more businesses exploring alternative routes into the workplace?