The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Ralph Lauren turned to data to learn more about its customers and wean them off a diet of discounts.
Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.
MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations.
Coughs and sneezes spread a marketing message for Covonia in a category-first campaign.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
Getting bikers to talk about safety required some lateral thinking from Highways England.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
Chelsea Football Club can only accommodate a tiny fraction of its fan base at its stadium, so launched a mobile app to drive engagement across the world on match days and beyond.