How Vodafone maintained brand relevance in a crisis
Marketing Week ReportersWhile many businesses halted their marketing efforts at the height of the UK’s lockdowns, Vodafone took a different approach.
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
While many businesses halted their marketing efforts at the height of the UK’s lockdowns, Vodafone took a different approach.
Combining a little wry British humour with plenty of strategic collaboration, Greggs and PlayStation UK created a mutually beneficial masterpiece.
2020 is set to be the creative agency’s highest income year on record with anticipated growth of 10%.
Ralph Lauren turned to data to learn more about its customers and wean them off a diet of discounts.
KFC ignored industry advice to play it safe amid Covid-19 and stuck to an approach that would pull on its brand story.
Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.
The marketing team spotted a crucial opportunity at the start of the pandemic that helped the business deliver record commercial return within a year.
MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations.
Ditching its highly successful ‘Fixer’ campaign for a new creative approach was a risk that Direct Line did not expect to pay off as quickly as it did.
Faced with a brand that was fast losing sales and relevance, Camelot devised a strategy to reclaim the role of The National Lottery in people’s lives.
Coughs and sneezes spread a marketing message for Covonia in a category-first campaign.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
Getting bikers to talk about safety required some lateral thinking from Highways England.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.