How Tesco grew share of voice by embracing Christmas joy
Marketing Week ReportersDetermined to offer Christmas without the compromise, Tesco drove value perceptions and boosted its NPS on route to delivering festive cheer.
Case Studies
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
How a sustainability drive helped Scottish Water build customer trust
Marketing Week ReportersCarefully chosen partnerships and a media blitz helped the company’s water fountain project divert 3.5 million plastic bottles from landfill.
How Cadbury’s multichannel mantra delivered £230m in revenue
Marketing Week ReportersFrom interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
How a team rethink helped one brand go global
Marketing Week ReportersDespite having never run a brand campaign pre-2021, Addleshaw Goddard’s new look team delivered a 25% increase in search traffic, record engagement and press interest.
How Specsavers shocked consumers out of their ‘spectacle stasis’
Marketing Week ReportersThe optical retailer relied on research to help drive a 22.9% increase in sign-ups to its contact lens service.
How Specsavers defied detractors with a campaign refresh
Marketing Week ReportersBy flipping its famous ‘Should’ve Gone to Specsavers’ tagline on its head the optical retailer improved brand perceptions and turbocharged eye test bookings.
How HSBC drove 1,400% uplift in financial abuse awareness
Marketing Week ReportersDetermined to educate the public on the dangers of economic abuse, HSBC worked with domestic abuse charities to help survivors regain financial independence.
How investing in digital helped one brand grow 600%
Marketing Week ReportersLiberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
How ITV attracted 2 million new viewers
Marketing Week ReportersInvesting in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
How Range Rover and Sky joined forces to create ‘event TV’
Marketing Week ReportersThe car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
How Mars overtook its rivals with a festive chocolate push
Marketing Week ReportersThe confectioner’s play to win the chocolate war by axing Bounty helped Celebrations pull ahead of its key competitors over the Christmas season.
How Refuge tackled the online abuse ‘epidemic’
Marketing Week ReportersDetermined to support survivors of online harassment, Refuge used social media to drive legislative change and generate £1m in ‘social value’.
How LinkedIn tackled social stigma to help ex-offenders thrive
Marketing Week ReportersEncouraging employers to look past a criminal record, LinkedIn’s mentoring programme offered eight young offenders the chance to launch their own streetwear brand.
Why embracing purpose helped O2 boost campaign ROI
Marketing Week ReportersThe telecoms giant decided to take its support for those facing data poverty up a level with the release of a Christmas card gifting 7GB of free data.
How ITV turbocharged marketing’s influence with streaming reboot
Marketing Week ReportersAccording to employees, the marketing department is being taken more seriously than prior to the launch of revamped streaming service ITVX.