The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
Chelsea Football Club can only accommodate a tiny fraction of its fan base at its stadium, so launched a mobile app to drive engagement across the world on match days and beyond.
Boots launched a platform to engage young shoppers and help them rethink the retailer as a beauty destination.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Building on the success of the Creme Egg Hunting Season, Cadbury decided to up the ante in 2019 by joining forces with the likes of Unilever and LVMH in a bid to drive sales.
On a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
From boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
AIG went viral on a shoestring with an emotional story that challenged consumer mistrust of the insurance sector.
A famous old name turned its fortunes around and repositioned itself as the leading whisky brand thanks to clever targeting and content creation.
Pets at Home grew its VIP Club by 1.5 million members over one year, driving engagement and empathy along the way.