How Bodyform took the ‘toxic shame’ out of periods
Marketing Week ReportersThe sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
Case Studies
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
Diageo hopes to banish stereotypes with four-part diversity framework
Lucy TesserasDiageo aims to tackle representation, perception, agency and characterisation in its advertising as the drinks giant looks to drive change and challenge stereotypes.
HP on proving the business case for diversity in marketing
Molly FlemingHP hopes its data-supported argument for diversity, the launch of a new mentor programme and the introduction of a diversity algorithm will help prove the business case for diversity.
2 Comments
McCain keeps with diversity agenda after seeing brand boost
Molly FlemingMcCain is launching a new ad campaign to coincide with Valentine’s Day that features a diverse range of couples as it looks to build on success.
1 Comment
Ikea: Criticism of campaigns that champion diversity only pushes us on
Sarah VizardJohn Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising. However, marketers have a responsibility to ensure they are representing society, according to Ikea’s marketing boss.
1 Comment
Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand
Sarah VizardBrand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.