How Bodyform took the ‘toxic shame’ out of periods
Marketing Week ReportersThe sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
The sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
Diageo aims to tackle representation, perception, agency and characterisation in its advertising as the drinks giant looks to drive change and challenge stereotypes.
HP hopes its data-supported argument for diversity, the launch of a new mentor programme and the introduction of a diversity algorithm will help prove the business case for diversity.
McCain is launching a new ad campaign to coincide with Valentine’s Day that features a diverse range of couples as it looks to build on success.
John Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising. However, marketers have a responsibility to ensure they are representing society, according to Ikea’s marketing boss.
Brand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.