We know Whiskas and Pedigree as two of biggest petcare brands in the world, but you might not know the names Dreamies and Misfits. If Mars Petcare’s new UK marketing director Tom Lindley has his way, then that will soon change as the business looks to reach more consumers through more of its bands.
Brands must “move forward with caution and confidence” to build a stronger, sustainable growth and avoid a double dip recession, according to P&G vice president and general manager for the UK and Ireland, Irwin Lee.
Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]