Christmas 2012


Asda ‘sexist’ Xmas ad row heats up

Lara O'Reilly

The number of official complaints to the advertising watchdog alleging Asda’s Christmas ad is “sexist” has snowballed to 160, driven by a backlash on social media and protests from a campaign group.


Dixons preps Christmas activity

Rosie Baker

Dixons is preparing to launch a Christmas marketing blitz focusing on tablets and helping customers navigate the large number of new devices launched in recent weeks to make sure they select the right product.


Asda Christmas ad furore is misplaced

Rosie Baker

There’s quite a furore over Asda’s Christmas advertising this year with complaints that it’s sexist. It may be but the supermarket is not the only culprit of this crime and is getting more than its fair share of criticism.


Most memorable Christmas campaigns

Seb Joseph

Every year many of the world’s top brands roll out their festive-themed marketing campaigns in the hope of convincing shoppers to choose them over rivals. While all try to connect with shoppers, only a few succeed.