Asda ‘sexist’ Xmas ad row heats up
Lara O'ReillyThe number of official complaints to the advertising watchdog alleging Asda’s Christmas ad is “sexist” has snowballed to 160, driven by a backlash on social media and protests from a campaign group.
Christmas 2012
Burberry celebrates London this Christmas
Rosie BakerBurberry is launching a gold themed Christmas marketing campaign celebrating London, Britishness and the weather.
Coke ‘Holidays are Coming’ ad returns
Lara O'ReillyCoca-Cola’s long-running ‘Holidays are coming’ Christmas ad is to return to TV this weekend, this year with added social media integration.
Dixons preps Christmas activity
Rosie BakerDixons is preparing to launch a Christmas marketing blitz focusing on tablets and helping customers navigate the large number of new devices launched in recent weeks to make sure they select the right product.
Asda Christmas ad furore is misplaced
Rosie BakerThere’s quite a furore over Asda’s Christmas advertising this year with complaints that it’s sexist. It may be but the supermarket is not the only culprit of this crime and is getting more than its fair share of criticism.
John Lewis ‘teases’ with Christmas ad trails
Rosie BakerJohn Lewis is looking to build excitement for its 2012 Christmas ad campaign by taking the unusual step of running trailers on Channel 4 building up to the launch of the full ad later this week.
Asda Xmas ad sparks ‘sexist’ complaints
Lara O'ReillyAsda is facing censure from the advertising regulator after its Christmas ad sparked a slew of complaints alleging the spot is “sexist” and reinforces negative gender stereotypes.
M&S ditches celebs in Christmas ad
Rosie BakerMarks & Spencer has eschewed celebrities in its Christmas advertising campaign and says that it is making the “products the stars” instead.
Most memorable Christmas campaigns
Seb JosephEvery year many of the world’s top brands roll out their festive-themed marketing campaigns in the hope of convincing shoppers to choose them over rivals. While all try to connect with shoppers, only a few succeed.
Waitrose launches ‘unglamorous’ festive ad
Rosie BakerWaitrose is launching an “unglamorous” Christmas ad as part of its festive marketing this year opting to instead focus on supporting local charities.
Asda unveils ‘biggest ever’ Christmas campaign
Seb JosephAsda has put “real family” situations at the heart of its Christmas campaign and not the “the perfect, idealistic and unattainable Christmas” scenarios potrayed by other brands.
Co-op introduces new strapline in Xmas ad
Rosie BakerThe Co-operative Group is introducing a new brand strapline in its Christmas advertising campaign.
M&S preps Christmas food campaign
Rosie BakerMarks & Spencer is preparing to launch its Christmas food campaign this evening to complement its existing festive ads.
John Lewis unveils Christmas ‘love story’
Rosie BakerJohn Lewis has unveiled its hotly anticipated Christmas TV ad campaign featuring a snowman love story to demonstrate going the extra mile to find the perfect gift this year.
McDonald’s launches festive ad
Russell ParsonsMcDonald’s is launching its Christmas campaign today (27 November) featuring a television campaign starring a postman, “the modern Santa Claus”, unwinding at the fast-food restaurant after a day of delivering presents.