Christmas 2012

M&S Christmas ad

Retailers tap into Christmas emotions

Rosie Baker

Retailers are moving away from advertising focusing purely on price and product this Christmas and opting for high impact campaigns to convey the emotion of the festive season as they look to lift the spirits of customers tired of austerity messages.


Littlewoods brings back Santa in Xmas ads

Rosie Baker

Littlewoods has opted to bring back Santa in its Christmas ad campaign this year, after a negative backlash when last year’s ad attracted hundreds of complaints that it implied that Santa wasn’t real.