Christmas 2014 ads

Lidl’s Christmas ad ‘most likely to make people buy’

Despite millions of social media views for ads from John Lewis and Sainsbury’s it is Lidl’s Surprises ad featuring a blind taste test of its Christmas products that is most likely to make people buy over the festive period, according to new research.

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Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]