After reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
McDonald’s has unveiled the result of its appeal for the public to record video sing-alongs to Wizzard’s ‘I wish it could be Christmas every day’ with a 90-second TV spot that is set to air today (25 December).
More than 40 people complained that Mulberry’s Christmas ad, which replaced the baby Jesus in the traditional Christian Nativity scene with a handbag, was “blasphemous” but the ASA ruled the ad was poking fun at consumerism not religion and decided not to ban it.
John Lewis has said it expects the last few shopping days before Christmas to be “incredibly busy” but the picture across the rest of the high street is not all positive as retailers resort to steep discounts to attract shoppers while some face a fight for survival.
Warburtons’ campaign ‘The Giant Crumpet Show’ has been crowned the most successful Christmas TV ad of 2015 as new research shows that consumers are falling out of love with Christmas advertising clichés and that brands should instead look to make sure their ads are relevant to their brand message.
With just over three weeks to go until Christmas it is Aldi not John Lewis that has run the most effective festive campaign so far, with its agile approach and social media engagement helping it beat out rival retailers in the Christmas ad battle.
With all the major retailers launching their Christmas TV ads in November, Asda, Morrisons and Tesco appear to be the biggest losers with both seeing large falls in purchase consideration and ad awareness scores according to YouGov’s BrandIndex.
McDonald’s is launching its biggest festive campaign to date, as it appeals for the public to record video sing-alongs to Wizzard’s “I wish it could be Christmas every day’ for possible inclusion in a 90 second TV ad that will air on Christmas Day.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.