Brands forego epic storytelling to focus on the joy and excitement of Christmas
Sarah VizardRetailers have previously tried to beat John Lewis at its own game but this year are finding their own ways to promote their brand at Christmas.
Christmas 2015
John Lewis Christmas ad: The parodies
Sarah VizardAs with any John Lewis Christmas campaign, part of the fun is in the parodies that pop up on social media and this year is no exception.
Age UK on its tie-up with John Lewis and why Christmas is a key time to talk about loneliness
Sarah VizardFor Age UK the tie-up with John Lewis for its Christmas ad tied in perfectly with its campaign to raise awareness of the plight of those that might spend the festive season alone.
M&S focuses on ‘bite-size moments’ for mobile-first Christmas campaign
Lucy TesserasMarks & Spencer has taken a mobile-first approach to its Christmas ad campaign, upping digital spend to 25% for the first time ahead of what marketing boss Patrick Bousquet-Chavanne predicts will be the “biggest online Christmas ever”.
John Lewis Christmas ad: Marketers give their reactions
Sarah VizardJohn Lewis looks to be onto another Christmas ad winner if reaction on social media is anything to go by but what do marketers think of the campaign?
John Lewis puts a man on the moon to remind everyone they’re loved this Christmas
Sarah VizardJohn Lewis has teamed up with Age UK for this year’s Christmas campaign, which features a young girl sending the perfect gift to a man who lives on the moon.
Cadbury launches ‘biggest ever’ Christmas campaign with experiential push
Leonie RoderickCadbury is launching a real-life advent calendar as part of its Christmas campaign as it pushes above the line and experiential activity to engage consumers.
Argos looks to provide ‘breath of festive fresh air’ with upbeat Christmas campaign
Sarah VizardArgos is hoping the mix of adrenaline and excitement in its Christmas campaign will help it stand out in the competitive festive shopping season.
Morrisons makes its staff the stars of Christmas ad campaign
Sarah VizardMorrisons’s marketing boss is hoping that a focus on its fresh food and the service provided by its staff will help communicate its “uniqueness” and boost sales over the crucial festive shopping period.
Does Christmas advertising really get earlier every year?
Sarah VizardBarely had we finished wiping the Halloween make-up of our faces then we were hit with the first wave of Christmas ads. But does the marketing actually start earlier every year and will that equate to a boost at the tills?
M&S still in ‘catch-up’ mode as it promises more digital marketing investment
Sarah VizardDespite a “disproportionate” increase in digital marketing spend over the last six months, Marks & Spencer’s marketing boss says the brand is still in “catch-up mode” as he plots a greater emphasis on mobile and on developing a connected customer experience.
Starbucks on why its Red Cup Christmas campaign will hit home on social media
Leonie RoderickTo kick off its Christmas campaign, Starbucks has erected a ‘Red Cup Christmas tree’ in London’s King’s Cross aimed at engaging consumers via social media.
Waitrose puts emphasis on social media in celebration of Christmas food
Leonie RoderickThe ad ‘Whatever makes your Christmas, make it with Waitrose’ sets out to highlight the many moments that make the Christmas season special.
Burberry unifies three labels under single Burberry brand in bid to push British heritage
Sarah VizardBurberry’s CEO says the brand is reacting to changes in the way luxury consumers shop as it unifies its three collections under one single Burberry range.
PayPal changes Christmas ad after complaints it implies Santa is not real
Sarah VizardPayPal is shifting the times when its Christmas ad airs after hundreds complained to the Advertising Standards Authority that the TV spot suggested Santa Claus does not exist.