Why Black Friday is now a vital part of Christmas for UK retailers
Thomas HobbsDespite critics previously dismissing it as a brittle American import, Black Friday has gone on to become a vital occasion for many British brands.
Despite critics previously dismissing it as a brittle American import, Black Friday has gone on to become a vital occasion for many British brands.
New data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
With Christmas ad season well and truly under way, the Marketing Week team picks their favourite ads and the ones that leave them feeling cold.
The German discounter wants the Twitter-based initiative to put “control back into the hands of consumers”.
The fast food giant is placing its bets on a vintage wooden doll this Christmas.
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Tesco’s group brand director Michelle McEttrick has ruled herself out of taking up the vacant chief customer officer role.
From John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
The charity is launching its first Christmas TV campaign with the aim of helping people better understand what dementia is.
Pret’s ‘Opening doors’ campaign tells the story of its apprenticeship scheme, which offers support, training and jobs to people affected by homelessness.
Sainsbury’s Christmas ad is moving from CGI cat Mog to stop-animation puppet Dave, who wants to spend as much time with his family as possible over the festive period.
The German discounter focuses on product quality in Christmas campaign featuring a farmer who is “addicted to turkeys”.
The retailer is hoping to create a more emotional connection with consumers as it debuts Christmas marketing activity it claims is ‘not just a traditional ad campaign but a customer experience campaign’.
With British advertising’s most-hyped ad of the year now live, six senior marketers give their verdict.
With a noticeably lighter creative than last year’s Man on the Moon, John Lewis’s headline Christmas ad features a merry band of bouncing animals.