Argos: Sentimental Christmas ads are too samey
Thomas HobbsWith a high-octane Christmas ad featuring ice-skating yetis, Argos wants to avoid the sentimental approach of its rivals.
With a high-octane Christmas ad featuring ice-skating yetis, Argos wants to avoid the sentimental approach of its rivals.
Boots has shifted strategy for its Christmas campaign, focusing on emotion by celebrating working women rather than pushing product as it did last year.
Tesco and Asda are moving away from launching one big Christmas ad in favour of running a number of videos, as they look to celebrate customers’ ‘Christmas moments’.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram in all the latest festive advertising news in one place.
The German discounter’s Christmas campaign stars a cartoon carrot called Kevin.
Morrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
The British fashion brand is looking to boost its appeal and convince more older consumers to buy its clothes.
The ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
The retail brand is hoping its lighter ‘Get It Right’ Christmas campaign will achieve standout amid rival’s “sentimental” efforts.
Marketers often devote their attention at Christmas to big TV campaigns and eye-catching retail promotions, but ensuring existing customers are as engaged as possible in the winter months is just as crucial to a profitable festive period.
Burberry has enlisted Hollywood stars including Sienna Miller and Domhnall Gleeson for a three-minute festive film that celebrates its 160th anniversary.
Even though concerns over the economy persist, British consumers are still planning to “splash out” in the run-up to Christmas.
With Christmas just over two months away, Ian Edwards, Facebook warns many marketers may have already lost out on festive trade.
The closure of BHS, constant sales and empty store units make for a depressing picture of UK high streets but Christmas presents an opportunity to get consumers into stores and capture their attention on the move.
New research suggests marketers are at risk of alienating consumers if they mistime their Christmas messaging so using real-time behavioural data to target at key shopping times is crucial.