John Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers.
The two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas.
Sainsbury’s is celebrating its 150th year with a Christmas campaign centred on how festive traditions such as Santa Claus and stockings could have come about.
The immersive campaign kicks off with a TV takeover tomorrow evening, which will see the 90-second ad air on ITV, Channel 4, Sky and social media at the same time.
Ikea hopes to help Britons recover from ‘home shame’ by showing them how little changes can brighten up a house and get it reading for festive hosting.
M&S puts the product front and centre of its ads for both its food and clothing and home businesses as it looks to drive sales both online and in-store.
Lidl is delivering ‘a Christmas you can believe in’ as it continues its strategy to be known for more than just price.
If you have a big budget and are making long-form video ads, it makes little sense to leave the most effective medium out of the mix, as Gap has done by rejecting TV for its Christmas campaign.
Kevin the Carrot is back for a fourth year with a ‘Christmas Spectacular’ of dancing mince pies and acrobatic veg – but not before Russell and his ‘Leafy Blinders’ try to stop him stealing the show.
Walkers is celebrating the 25th anniversary of the song All I Want for Christmas is You, as well as launching new flavours and on-pack promotion as it aims to appeal to younger audiences.
Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
Iceland is returning to a more traditional festive campaign after its divisive Rang Tan ad last year, with the focus on telling the ‘untold story’ around frozen food and the role it can play at Christmas.
Argos is featuring the catalogue in its Christmas campaign for the first time in a decade in an effort to get people talking and remind them what makes Argos unique.
Econometrics have played a significant role in influencing Asda’s Christmas activity this year, as the supermarket looks to add another layer of emotional storytelling and align perceptions of quality with the in-store experience.