Mickey Mouse takes centre stage in Disney’s first festive campaign, which aims to get the brand and commercial aspects “working in tandem to drive engagement”.
Walkers is eschewing a TV spot and upping its investment in digital for this year’s Christmas campaign as it argues it is not appropriate to have “a big splash of celebrity” this year.
M&S Food marketing director Sharry Cramond explains why lessons learned under lockdown influenced this year’s Christmas ads.
Aldi is hoping to replicate the success of previous Christmas campaigns with its carrot-based adventure.
The retailer is eschewing TV this year for a campaign it hopes will reach customers as they are “scrolling and shopping”.
Asda has chosen to focus on price this Christmas in a campaign that sees the return of its Asda price positioning and pocket tap.
Marks & Spencer is rethinking its marketing spend, particularly in its clothing and home business, to focus on search and social media rather than multimillion-pound TV campaigns.
Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
At our first Covid Christmas, consumer sentiment could range from weary resignation to a desire for escapism, and brands will have to set the right tone.